Both manufacturers have a long history behind their logo, and they share a few common things.
Audi always managed to be the first in innovations such as – the first V8 TDI (Audi A8), the first V12 TDI (Audi Q7) used in passenger cars. Audi always loved 4WD cars, so they have a lot of experience with Quattro (both Haldex and Torsen), and it’s currently amongst the best 4WD systems.
As you may know, Audi offers premium cars whether they’re entry level (A1, A3) or high end (A7, A8, Q7, R8) models.
Audi Driver Profile – Who would buy an Audi?
Someone who loves to have a luxurious interior with lots of features
Someone who lives in cold, snowy areas and needs 4WD
Someone who drives aggressively and wants to accelerate from 0 to 60 as soon as possible no matter what weather conditions are (Quattro)
Someone who loves turbocharged engines (all their models except the R8 and S4 are turbocharged)
Young drivers with little driving experience who want additional driving security (better traction).
Now, let’s talk BMW
When it comes to build quality, BMW and Audi are pretty close one to another. However, BMW has a few principles which have to be respected, no matter what model they’re releasing.
1. Every model is RWD and some are 4WD.
2. Engine is placed lengthwise
3. The bonnet has its specific shape in the front (they’ve been using that design for years).
BMW Driver Profile – Who would buy an Audi?
Someone who loves drifting and driving sideways
Someone who has a lot of driving experience
Someone who is passionate about cars
Someone who doesn’t live in a cold area (RWD isn’t recommended, but if you get an xDrive, it’s OK)
Someone who wants to have both a luxurious and a sport car
Now, let’s talk about their engines and transmissions.
• When it comes to buying second hand cars, I would definitely recommend a BMW model with a naturally aspirated engine. Unfortunately, both BMW and Audi are now offering just turbocharged engines (even M models now have Twin Power Turbo).
• When it comes to engine downsizing, BMW refused to produce engines with a capacity smaller than 1.5L. Audi is currently manufacturing 1.0L turbocharged petrol engines on the A1, A3 and A4. Really?
• BMW’s automatic transmissions (Steptronic) are much more reliable than Audi’s dual clutch S-Tronic. When it comes to manuals, they are both equally reliable.
• Audi’s Quattro is much better than the xDrive – getting out of snow is easier, driving off-road is easier.
• BMW manufactured naturally aspirated engines until 2013 – the 523i F10, the 316i /318i /320i /325i /330i e90 and M models – e92 M3.
• All M models from BMW are now turbo – the 1M, M2, M3, M4 have a 3.0L Twin-Turbo engine with power outputs ranging from 340 to 431 bhp.
• Audi S and RS models are also turbocharged. The only naturally aspirated engine is now used in the R8. The same engine is also used in the Lamborghini Huracan – 5.2 V10 – 610 bhp.
• Until 2013, Audi manufactured the Audi S4 and S5 with a 3.0L supercharged engine, producing 333 bhp. That’s a beast!
Overall, both brands are almost equally expensive, they are both premium, the main things that really matter are the way you drive, how much experience you have, and which traction type you prefer – RWD, FWD or 4WD.